Case Study: SuperKleen Cleaning & Restoration
SuperKleen is a locally owned and operated carpet cleaning and restoration company serving southeast Iowa, with over 30 years of professional experience. Certified by IICRC, the team uses state‑of‑the‑art equipment and low‑pH cleaning methods to deliver high-quality results to both residential and commercial clients, earning trust and long-term relationships across multiple counties
Client Needs
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A modern website capable of attracting new customers.
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SEO‑optimized pages to improve visibility and reach across both local and broader markets.
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A user-friendly, engaging design that encourages deeper site exploration (e.g. navigation between service pages).
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A targeted Google Local Ads campaign to convert interested prospects into paying customers.
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Tangible growth in phone inquiries and online form submissions from qualified leads.
Solution Implemented
Website Build & Optimization
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Designed a new, visually engaging website aligned with SuperKleen’s brand, emphasizing trust factors like certifications (IICRC), decades of experience, modern equipment, and local roots
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Created SEO‑optimized service pages (e.g. carpet cleaning, upholstery, water‑damage cleanup) using targeted keywords and meta descriptions to enhance search performance.
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Implemented intuitive navigation and call‑to‑action elements—such as “Get a Free Quote” prompts and interlinked service areas—to encourage visitors to explore more pages and submit contact forms or call directly.
Google Local Ads Campaign
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Launched a Google Local Ads strategy, targeting SuperKleen’s service area in southeast Iowa (Lee, Henry, Jefferson, Des Moines, Johnson, Washington counties).
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Crafted ad copy tailored to local homeowners and businesses, featuring nearby cleaning expertise and trust signals (30+ years, IICRC certification).
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Set up tracking for phone calls generated by ads and contact form submissions on the site.
Results & Impact
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The new site and ad campaign combined to deliver a 40% increase in new customers.
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A significant portion of that growth came from highly engaged prospects who either called directly or filled out the quote form on the website.
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Ad targeting on Google Local Ads effectively reached the right local audience, resulting in increased conversions among qualified leads.
Cindee brings her incredible organizing and problem-solving skills to every project. She has multifaceted skills in marketing and project management, along with serious training in computer programming and website development.
