Mount Pleasant Chamber of Commerce
September 6, 2024
Eating Disorder Registered Dietitians & Professionals
September 6, 2024Avalon Performance Horse – Elevating Equine Education Online
Tim and Lisa Haldane, founders of Avalon Performance Horse, needed a website capable of hosting their unique online courses on equine anatomy, biomechanics, and performance issues. When they began offering these courses in 2012, they were pioneers, with no similar sites available. After a few years, Lisa sought to attract more students to the platform. Our team successfully revamped their website, improving site health from 36% to 91%, and implemented strategic keyword enhancements. These changes led to a dramatic increase in traffic and higher rankings for key search terms, significantly expanding Avalon’s online presence and impact.
Case Study: Revitalizing Avalon Performance Horse’s Website to Boost Online Course Reach
Challenge
Avalon Performance Horse and Rider Support, founded by Tim and Lisa Haldane, has been offering online courses focused on equine anatomy, biomechanics, and performance issues since 2012. Their goal is to provide education and resources for horse owners and riders, helping them make better decisions to achieve optimal results while ensuring horse and rider comfort. As pioneers in this niche, they had little competition in the beginning, but after a few years, Lisa wanted to attract more students and grow the website’s reach.
Solution
Our team was brought on board to revamp Avalon’s website to attract more visitors and students. We significantly improved the site’s health, elevating it from a 36% rating to 91%. We also implemented strategic keyword optimizations aimed at the equine industry, improving the site’s search engine rankings for critical terms related to equine education and performance.
Results
The site revamp and keyword strategy led to a marked increase in both traffic and visibility on search engines. Avalon Performance Horse saw substantial growth in student enrollments, and their site now ranks higher for key search terms in their industry. This project not only enhanced the user experience but also made a significant impact on the client’s overall business success.
We first contemplated the concept of a website and online courses about five years ago but weren’t quite ready. Since that time, we continued to build capacity and familiarity with online schools so that by the time we were ready, we knew just who to call. Cindee has been fantastic to work with, so responsive and with very fast turnaround. We’re very grateful for her knowledge of internet security and how to maximize the visibility of our website. She was rich with ideas for improvement, gave us good counsel when we might have been going down a rabbit trail, and we have a great level of comfort knowing that she will continue to support our site and school into the future.