Avalon Performance Horse & Rider
September 6, 2024
Fairfield Industries
September 9, 2024Enhancing Usability and Streamlining for EDRD Pro
Over six years at Iowa Wesleyan, I led the redesign of the university's outdated website, transforming it into a user-friendly, search-optimized platform that increased traffic, secured first-page rankings for 15 keywords, and received 99% positive feedback. I also developed new student-focused sites, including a blog and an online store, boosting revenue by 65% and improving recruitment and retention. Additionally, I revamped the hiring and onboarding process, enhancing HR efficiency and effectiveness.
Case Study: Enhancing Usability and Streamlining Event Management
This case study outlines the redesign and optimization of the EDRD Pro website, a leading resource for dietitians and professionals in the eating disorder field, offering continuing education (CEU) and an annual symposium featuring top industry professionals. The focus was on improving site navigation, updating content, and creating a reusable symposium platform to boost usability and streamline event management.
Challenges
- Pop-ups: Overuse of pop-ups disrupted user flow and caused frustration among members.
- Navigation Problems: The site’s navigation was non-intuitive, making it hard for users to find training resources, CEU opportunities, or details about the annual symposium.
- Broken Links: Numerous broken links diminished the professionalism and functionality of the website.
- Content Overload: Excessive, outdated content cluttered the home page and key internal pages, overwhelming users.
- Outdated Information and Design: Old information and dated visuals failed to represent the high-quality education and professional opportunities offered by EDRD Pro.
- Annual Symposium Website: A new website was created each year for the symposium, leading to inefficiencies and wasted resources.
Solutions
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Complete Website Redesign: The EDRD Pro website was fully redesigned with a modern, professional look. Navigation was revamped to make it easier for users to locate training resources, CEU courses, and information about the symposium.
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Improved Navigation: The site's menu structure was reorganized, providing clear pathways for users to access resources like webinars, CEU courses, membership information, and symposium registration.
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Content and Design Updates: The content was streamlined, with outdated information removed or updated. The visual design was refreshed with new photos and a more contemporary layout to reflect the high standards of the organization.
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Reusable Symposium Website: A reusable, dedicated website for the annual symposium was created. This site could be updated with fresh content each year, reducing the need for creating a new site annually while maintaining consistent design and functionality.
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Ongoing Technical Support: Continuous technical support was provided to ensure that the EDRD Pro website and symposium platform operated smoothly, especially during high-traffic events like the annual symposium.
Results:
The redesign of the EDRD Pro website addressed key usability and operational challenges, creating a more efficient and user-friendly experience. By improving site navigation, updating content, and developing a reusable symposium platform, the project greatly enhanced the organization's digital presence and ability to serve its community of dietitians and professionals.
“Cindee with Van Dijk Consultants has been an invaluable resource for me as I launch into private practice. She is helpful, responsive, friendly, and has eased my way while developing my very first website. I highly recommend Van Dijk Consultants.”