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Email: Test Your Knowlege

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Question 1 of 9

1. Question

What is email marketing?

Sending text messages to customers
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Sending emails to promote products, services, or build relationships
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Posting advertisements on social media
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Using chatbots to interact with customers
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Question 2 of 9

2. Question

Which of the following is a key benefit of email marketing?

It is untraceable
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It is cost-effective and provides a high return on investment (ROI)
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It works best without personalization
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It is only effective for large businesses
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Question 3 of 9

3. Question

What type of email is typically used to nurture relationships with subscribers?

Welcome email
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Transactional email
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Newsletter
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Re-engagement email
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Question 4 of 9

4. Question

What is the purpose of a lead magnet?

To directly generate sales
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To attract subscribers by offering value in exchange for their email address
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To test email designs
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To unsubscribe inactive users
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Question 5 of 9

5. Question

Which of these is an example of a good subject line?

“OPEN THIS EMAIL NOW!!!”
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“Check out our awesome products”
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“Save 20% Today on Your Favorite Items!”
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“CLICK TO WIN!”
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Question 6 of 9

6. Question

Why is segmentation important in email marketing?

It ensures everyone receives the same content
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It allows emails to be tailored to specific groups for better engagement
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It increases email bounce rates
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It removes inactive users automatically
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Question 7 of 9

7. Question

What is a Call-to-Action (CTA)?

A section in the email asking the reader to take a specific action
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The email’s subject line
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A graphic element in the email design
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The footer of the email
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Question 8 of 9

8. Question

Which metric measures the percentage of recipients who clicked a link in your email?

Open Rate
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Conversion Rate
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Click-Through Rate (CTR)
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Bounce Rate
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Question 9 of 9

9. Question

What does the CAN-SPAM Act require marketers to include in their emails?

Using only images without text
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Adding alt text to images and using responsive design
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Including multiple CTAs in each email
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Using long subject lines
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